nonplusultra joins Avantgarde Group

Martius advises the founding shareholders of nonplusultra on the joint venture with Avantgarde Group.

The Munich-based agency group Avantgarde entered a joint venture with retail growth agency nonplusultra (NPU), also based in Munich, which has helped and continues to help Meta, Amazon’s Ring brand, and SumUp, among others, enter the European retail market.

For the Avantgarde agency group, which with The Latest, Slash-Digital and Avantgarde PCM already has agencies active in areas such as neuroscience-based online marketing, performance marketing and data analytics, the acquisition of nonplusultra adds an important building block to its range of services.

MARTIUS provided comprehensive legal advice to nonplusultra with the following team:

  • Dr. Carsten Albert (Partner, Venture Capital/M&A)
  • Dr. Julia Barth (Associate, M&A)